Recent studies show that most B2B marketing leaders are embracing tactics focused on demand creation and customer acquisition. They're adopting a new revenue generation process that combines content marketing with digital promotion, lead conversion, nurturing, and analytics to create a powerful new marketing approach.
This paper explores the requirements for embracing and internalizing the revenue generation approach and outlines the five steps that create a framework for process implementation. You will learn how to evaluate organizational competence, plan the transformation, and execute the plan.
We will not release your email address to third parties or send you unwanted email.